Reframing Entrepreneurship via Identity, Techné, and Material Culture

Entrepreneurship is typically understood as capitalist, but new models are emerging; these models, like Welter et al.’s “everyday-entrepreneur,” can be in the tradition of techné, which entrepreneurship an embodied practice balancing sociality identity politics and materiality objects infrastructures. With no English equivalent, techné either art, skill or craft, none placeholders provide a suitable encapsulation term itself (Pender). Examining against backdrop illuminates rhetorical ways entrepreneurs cultivate innovate processes making, especially terms material cultures that this process springs from operates within. Intersectional issues related to entrepreneurial present opportunities for diversification growth existing scholarship. A reframing continued development everyday-entrepreneurship argued for, showing how social biases render gender invisible. The article uses data on-going study demonstrate uncovers systemic embedded relationship between everyday things. case delves into connections identity, technology, innovation illustrating seen kind helps readers better understand relation culture—including at work there.